Write a four-page paper on the SWOT Analysis. The paper should include a matrix. Please select a company of your choice then review their product strategy using the SWOT. The assignment needs to be in APA format. Only scholarly sources
Running Head: McDonald’s CORPORATION SWOT ANALYSIS
MCDONALD’S SWOT ANALYSIS
McDonald’s CORPORATION SWOT ANALYSIS
The SWOT model is a tool that informs the management, stakeholders and owners about
the organizations’ internal factors (Weaknesses & Strengths) and external factors (opportunities
and threats). This tool is very crucial and vital such that it helps the firm’s executive in planning
decisions that not only helps them remain stable in future and make profits but also ensure that
investors get value for their investments. Therefore, this paper will analyze McDonald’s
Corporation strengths, weakness, opportunities and threats factors in the modern business
environment. McDonald Corporation has positioned itself as a leading organization in fast foods
chain not only in the American market but also in other various diverse places around the globe.
It has outdone its competitors by establishing more than 36,000 restaurants in more than 120
countries around the world. So, this SWOT model will analyze and review judiciously why the
McDonald’s Corporation has dominated this industry for decades now. Being the top player in
the fast foods industry, this paper will illuminate how McDonald`s can incorporate some
strategies to remain the leading corporation in this particular industry and furthermore highlight
the pressing concerns or considerable issues that they should address to win over emerging
markets and maintain their leadership position in the market.
Strengths in a SWOT model are those factors that reinforce business growth and
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