The approach-avoidance conflict is much stronger as it prevails in both types of scenarios, whether that scenario is a real-life or any business situation. For instance, when a person decides to start a business, then he comes across various questionable facts. The answer of those facts could be positive or negative in nature. Prior to initiating any business venture, the businessman would anticipate the probable success attained from the project. Also, in the case of business, the situation is always not of win-win. Therefore, the businessman would also anticipate the probable losses. At the initial stage, the business firm requires adequate monetary funding, raw materials, land, and so on. For the attainment of raw materials and other requirements, the money funding is essential. This funding would be attained from the investors, and the founder would be needed to convince the investors with exciting business plans. The business plans would be larger in quantity. Each business plan would possess a few advantages and disadvantages, and then the businessman would be needed to make the decision regarding that plan. If he likes any two plans, then he would anticipate each plan and decide whether to avoid or accept that concerned plan. The more competitive the two plans would be the conflict would arise for the decision-maker. For instance, if the decision-maker decides to open the manufacturing plan of garments, he would think about the probable advantages of this business, which may be higher profitability, larger intensity of capturing market power, and chances of expanding the business overseas, and so on. While the probable disadvantage would be the requirement of more funding, extreme competition, and so on. The intensity of which factor would increase, the decision-maker would have strived towards the final decision. If he would find the more extent of the negative factor, then the businessman would be more likely to avoid that business. Everything is dependent on the judgment and observation of the decision-maker.
The reach for approach-avoidance conflict is not only confined to business scenarios. For instance, the concept of marriage is a real-life phenomenon, which is deemed to be so personal for each respective individual. It may also be characterized as a momentous decision. If the concept is personal, but it does not mean that it would have no highlighted advantages or disadvantages. The decision-maker is needed to decide whether he would like to get married or not. The positive aspect would be the cherishing moments, utmost glorious moments of togetherness, companionship for the whole life timeframe. By observing these positive facts in the consideration, the person would decide to marry. In contrast, the probable negative factors of the marriage are the probable financial constraints, few snatches over the freedom, difficulty in adjustments, and so on. Whenever the person concentrates on these negative factors, he would be more likely to avoid marriage. The decision to marry or not marry is also based on the intensity of the effect of positive and negative factors.
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