Role of Product Support Services through Differentiation in the Market
The organizationâ€™s goodwill depends on the product support services because customers give references to others for the companyâ€™s service, which increases their demand and goodwill in the market. These support services retain the present and future value of the organization in the competitive market that assists the organization to a large extent which maintains customer satisfaction and market value.
Once a customer buys a product, then they have different issues in mind regarding the support services of a company. Still, if they receive qualitative services, it increases their trust and loyalty to that companyâ€™s services.
Advantages of Differentiation through Product Support Services
Product support services through differentiation provide high-quality support services to businesses and customers in the market and increase loyalty and retention of customers. It creates a sense of belongingness towards a brand or business.
Customers are easy to encourage buy more from a particular manufacturer who delivers well-organized and effective service to them. Customers can count the support of manufacturers in the market and rank the services according to the importance and quality that a company offers.
The differentiation in product support services overcome the purchasing barriers. They can buy a new technology product and get excellent support services, making it easier for customers to buy in the market. The support services also create word-of-mouth in the market, which builds a companyâ€™s reputation.
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