Converting the Weaknesses to Strengths
Converting the Threats to Opportunities
7. Marketing Strategies
8. Communication Strategies
Crisis Management Plan
9. Marketing Budget (Based on the proposed marketing/advertising activities included in this marketing plan) (Feel free to use the attached Annual Marketing Budget Template)
Sales projections (for 12 months)
Expense projections (for 12 months)
10. Implementation Strategy
Action Plan and/or Next Steps
Schedule (Gantt Chart)
Assignments (Who does what when)
11. Evaluation Method(s)
How do you know if your marketing plan is working?
Lead tracking systems
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