Advantages of Pull Policy
The pull marketing policy has several benefits are as follows:
Business organizations can set up direct contact with the consumers, which helps in building consumer loyalty.
Helps to maintain a competitive bargaining with retailers and distributors.
It is concerned with creating brand equity and enhances the qualitative value of the goods and services.
Creates a desire in the consumers to search for the product which reduces the necessity of conducting outbound marketing.
It can test a productâ€™s viability in the market and find consumer feedback on the product.
Disadvantages of Pull Policy
Though the pull marketing strategy has several benefits, it suffers from certain limitations:
This strategy is effective in case of high brand loyalty.
The time between marketing the product and actual purchase by the consumer is long, because the consumers will examine all viable choices before making a purchasing decision.
It is possible only when the demand for the product is high, which is difficult in a competitive market.
It requires strong marketing efforts by the organization to persuade the consumers to buy the product. If the products are not readily available, the consumers may settle for similar products that are available with the retailer instead of waiting for the product.
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